Privacy Policy

Last Updated: 2026

fiendishandgoode.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related to it (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We collect information in various ways, including:

Personal Information: Name, email address, phone number, and other contact details you voluntarily provide when registering or contacting us.
Technical Data: IP address, browser type, operating system, and device identifiers.
Cookies and Similar Technologies: Data collected through cookies, web beacons, and pixel tags to track your activity on our Site.
Usage Data: Information about how you interact with our Site, including pages visited, time spent, links clicked, and referral sources.
Affiliate Tracking Data: Information necessary to track affiliate commissions and performance metrics related to casino partner referrals.

How We Use Information

We use the information we collect for the following purposes:

To provide, maintain, and improve our Site and services.
To process affiliate commissions and track referral performance for Goldenbet Casino and other partners.
To conduct analytics and statistical analysis to understand user behaviour and optimise Site performance.
To send promotional emails and notifications about casino offers (with your consent).
To comply with legal obligations and enforce our Terms of Service.
To prevent fraud and enhance security.

Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your experience. These include:

Essential Cookies: Necessary for Site functionality and security.
Performance Cookies: Collect data about how you use our Site to improve performance and user experience.
Affiliate Tracking Cookies: Used to attribute conversions and commissions to the correct affiliate partners.
Marketing Cookies: Enable us to deliver targeted advertisements and track campaign effectiveness.

Most web browsers allow you to control cookies through browser settings. You may opt out of non-essential cookies at any time; however, this may affect Site functionality. For more information about cookies, visit www.allaboutcookies.org.

Third-Party Links

Our Site contains links to third-party websites, including casino partners such as Goldenbet Casino and other affiliate networks. We are not responsible for the privacy practices, content, or security of external websites. We encourage you to read the privacy policies of any third-party sites before providing personal information. Your use of third-party sites is governed by their respective privacy policies, not this Policy.

Your Rights

Under UK and EU data protection law (UK GDPR and Data Protection Act 2018), you have the following rights:

Right of Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You may request correction of inaccurate or incomplete personal data.
Right to Erasure: You may request deletion of your personal data, subject to legal exceptions.
Right to Restrict Processing: You may limit how we process your data.
Right to Data Portability: You may request your data in a portable format.
Right to Object: You may object to processing of your data for marketing or analytics purposes.
Right to Withdraw Consent: You may withdraw consent for processing at any time.

To exercise any of these rights, contact us using the details provided in the "Contact Us" section below.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Typically:

Personal information is retained for the duration of your engagement with our Site and up to 3 years thereafter, unless longer retention is legally required.
Affiliate tracking data is retained for up to 7 years for accounting and tax compliance purposes.
Cookies are retained according to their individual expiration dates, which vary from session-based to several years.

You may request deletion of your data at any time, subject to legal and contractual obligations.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us:

Email: [email protected]
Website: fiendishandgoode.co.uk

We will respond to your request within 30 days as required by data protection law. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.