Privacy Policy
Last Updated: 2026
Fiendish and Goode ("we," "us," "our," or "Company") operates the fiendishandgoode.co.uk website (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily provide it (e.g., name, email address, contact details) through forms or subscriptions.
- IP Address: Automatically collected when you access the Site to track location and prevent fraud.
- Cookies: Small data files stored on your device to remember preferences and track user activity.
- Usage Data: Information about how you interact with the Site, including pages visited, time spent, clicks, and referral sources.
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance monitoring
- Affiliate tracking and commission calculations (for casino partnerships)
- Site improvement and user experience enhancement
- Responding to your inquiries and providing customer support
- Marketing and promotional communications (with your consent)
- Compliance with legal obligations and fraud prevention
Cookie Policy
We use the following types of cookies on our Site:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour to improve our Site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals and conversions to casino partners.
- Marketing Cookies: Enable personalised advertising and retargeting.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect Site functionality. For more information, visit www.aboutcookies.org.
Third-Party Links
Our Site contains links to external websites, including casino operators and affiliate partners. We are not responsible for the privacy practices of third-party websites. Golden Bet Casino and other linked sites maintain their own privacy policies. We encourage you to review their privacy statements before providing personal information or engaging with their services.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data ("right to be forgotten").
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a structured, portable format.
- Right to Object: Opt-out of direct marketing and certain processing activities.
To exercise these rights, contact us using the details below. We will respond within 30 days (extendable to 90 days for complex requests).
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy:
- Personal Information: Retained for the duration of your engagement with us, plus 3 years for legal and accounting purposes.
- Analytics and Usage Data: Typically retained for 12-24 months.
- Cookies: Retention periods vary (see individual cookie settings in your browser).
If you request data deletion, we will remove your information unless legal obligations require retention.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:
Email: [email protected]
Website: fiendishandgoode.co.uk
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.